|Welcome to the online HQ of I Loves The 'Diff, the award-winning, cult Cardiff brand that lets you show the world how you feel about the Welsh capital. And what's not to love, right? Creators of the famous Cardiff Underground map, the Radio One-played Cardiff Bus Song, and highly popular Taffywood gifts (which celebrate Wales and Welsh humour with classics such as Apocalypse Now In A Minute and From By 'Ere To Eternity), there's plenty here to make you laugh – and hopefully make you proud. We're always up to something new, so please remember to pop back occasionally. Diolch very big for visiting. Stay 'tidy'.