We're Cardiff underground...
Our Cardiff Underground fantasy map became a bit of an internet hit (see Guardian story here) and captured the city's imagination. Published in the Echo, you can now buy it here. Please mind the 'Diff!


Griff Rhys Jones has a hoodie!
Welcome to I Loves The 'Diff. Our original t-shirts, hoodies, stickers, mugs and posters show the world how you feel about the Welsh capital. And what's not to love, right?
We reckon our logo is an instant classic (and the South Wales Echo knows it). A novel twist on a classic design, we're confident that the cheeky 's' after the heart is unique. Everything we do is unique to us. We don't sell other people's products here - this is all our stuff.
Our award-winning products are for absolutely anyone with a soft spot for Wales and/or Cardiff. They're currently stocked by over 25 stores throughout Wales and are despatched worldwide.
We're told that our logo'd apparel, which is printed in - and with love for - the 'Diff, is even worn by a Milan fashion model (her mum bought it for her), and Griff Rhys Jones. Meanwhile, fans of our Taffywood products include a Hollywood director and Sian Lloyd, the weather goddess.
In the 'Diff itself, Cardiff City fans (and players), uni students and local fashionistas alike all love our brand. As does local poet and author Peter Finch. So, order your excellently-priced 'Diff t-shirt or hoodie online today so you too can flaunt your loves for the 'Diff in this fun and original way. To feel before you buy, see which shops stock our products.

Taffywood cards
Spread cheer and silliness with our range of 22 hilarious note cards, as seen...pretty much everywhere! COME TO TAFFYWOOD

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